With a career in Performance Marketing dating back to 2010, Danny Nagra has spent over 15 years shaping how brands use data, technology, and creativity to accelerate growth. Now Group Head of Performance Marketing at Wilderness Destinations, they’ve led teams across both client‑side and agency environments, giving them a unique understanding of the challenges and opportunities on both sides of the table. Their experience spans a wide range of sectors, including Retail, D2C, Subscription, B2B, Telco, Travel, and Insurance, where they’ve built and scaled performance strategies that balance innovation with commercial rigour. This cross‑sector perspective allows them to quickly identify what truly drives impact, regardless of industry complexity or maturity. Known for championing smart measurement, ethical data use, and performance frameworks that elevate both efficiency, effectiveness and long‑term growth, Danny Nagra brings a thoughtful, future‑focused perspective to the Performance Marketing Awards judging panel.