impact.com and Taylor & Hart: Saying “I Do” to Efficiency

The Challenge

Taylor & Hart, a boutique London-based custom jeweller, faced a daunting challenge: a global affiliate programme plagued by 35% fraud and zero visibility into the brand's long, high-consideration customer journey.

The Strategy

By migrating to impact.com and integrating directly with Salesforce, the brand executed a revolutionary "Lead-First" strategy that rewarded partners for high-intent consultations as well as final sales. This holistic approach was managed entirely by a team of one.

Execution and Innovation

Automating fraud monitoring and manual reconciliations gave the programme total operational autonomy, allowing for more strategic, human-centric partner recruitment. High-context partnerships, such as proposal planners and luxury creators, were prioritised to deliver transparency and premium positioning.

Results

The results were spectacular: a 3,755% ROI, a 123% boost in year-on-year transactions, and the complete eradication of legacy fraud, transforming the channel from a neglected expense into a high-performance acquisition engine.

Judge's Verdict

"A highly compelling transformation of an underperforming programme into an efficient, strategically aligned growth channel."

"Operational sophistication at its finest, impressive automation, targeted segmentation, and proactive fraud eradication."