2026 Silver Winner
Passion Digital & The Arch Company: Building Commercial Spaces from Empty Shells Through Smart TikTok Strategy
The Challenge
The Arch Company operates a unique portfolio of railway arch properties across the UK, leasing commercial and light industrial spaces to a diverse range of tenants. The challenge: how do you reach a broad, fragmented audience with no unified digital footprint, and inspire them to enquire about empty shell units with zero visual appeal? Traditional lead generation channels were becoming increasingly expensive and saturated.
The Strategy
TikTok represented an untapped opportunity, requiring smart audience segmentation, creative innovation, and a sophisticated measurement framework to prove performance impact.
Execution and Innovation
The campaign was built to drive quality enquiries cost-effectively — transforming empty shell units with zero visual appeal into compelling, platform-native content for potential tenants not yet actively searching for commercial space.
The Results
This campaign transformed how The Arch Company generated leads, achieving exceptional reach efficiency, industry-leading engagement, and over 60 direct conversions, while establishing a scalable, high-performing paid social channel from scratch.
Judge's Verdict
"A highly strategic and well-constructed response to a challenging B2B brief — creative and unconventional use of the platform for commercial real estate."
"The smart mid-campaign pivot to capitalise on early performance signals was a standout moment of agility and execution.”
Thanks to our 2026 sponsors
Adtraction is a leading partner marketing platform that helps brands across Europe increase their sales at a predictable cost, while enabling partners to monetise their content and traffic. The company works with brands across multiple industries, ranging from e-commerce to financial services. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, from influencers and media houses to apps, tech platforms and comparison sites. The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 12 countries across Europe.
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There for those that are there for all of us.
Partnerize is the only partnership management solution powering growth for marketers seeking high-quality, scalable subsidies to primary channels through end-to-end software & comprehensive service. Partnerize joined forces with Pepperjam and Brandverity to establish the leading global solutions provider for affiliate marketing and partner automation including brand monitoring and compliance. Partnerize serves 1,800 enterprise and mid-market clients worldwide, driving more than $10B in transactions via their relationships with an ecosystem of 750,000+ partners, including 250,000+ influencers. Partnerize services clients across industries including retail/e-commerce, D2C, travel, finance, telecom, subscriptions and gaming.
The #1 CSS partner for peak performance.
Redbrain is a UK-based CSS partner dedicated to helping online retailers unlock incremental sales by getting their products in front of high-intent shoppers. Founded in 2016 and now recognised as Europe’s #1 Comparison Shopping Service (CSS) partner by volume, we combine advanced AI-driven technology with hands-on expertise to drive billions in additional sales on a CPA basis. We work as an extension of our partners teams, enhancing product visibility across Google Shopping, Microsoft Ads and leading price comparison sites. At Redbrain, we’re focused on transparent, measurable growth that complements existing marketing strategies and maximises ROAS.