How Brave Bison boosted Trafalgar Travel’s ROAS by 195% on Meta with smart creative diversification

The Challenge

Trafalgar was missing out on up to $300,000 in annual media spend due to a lack of high-quality, on-brand creative to fuel paid social campaigns.

The Strategy

Brave Bison AdStudio embedded the team directly into Trafalgar's workflow to deliver a continuous pipeline of high-performing, data-backed full-funnel ad assets across Facebook and Instagram.

Execution and Innovation

The campaign produced over 250 assets each month. Creative diversification at scale targeted specific personas and their motivations.

Results

195% uplift in ROAS, 290% increase in add-to-cart-to-purchase conversions, and full utilisation of previously untapped media budgets.

Judge's Verdict

"A mature understanding of creative as the core driver of paid social performance, with a genuinely smart AI-driven persona approach informing the full-funnel audience strategy."

"An always-on creative engine embedded into the client's workflow, allowing for highly efficient creative iteration and smart diversification at scale."