Come Alive x Altair: AI Teammates, Human Strategy, Maximum Impact

The Challenge

Come Alive is an immersive circus spectacular with just 700 tickets per performance. The challenge was not simply driving demand, but maximising revenue and ROI from a fixed inventory. Generic AI tools weren't going to cut it.

The Strategy

Altair designed and built a suite of proprietary, client-trained AI agents as integral members of the Come Alive team. Each agent was fully trained on the brand and the industry, with specific remits including creative intelligence for RSAs, weekly multi-media modelling and search query intent clustering.

Execution and Innovation

Working in partnership with human specialists, the AI agents transformed reactive optimisation into proactive commercial decision-making.

Results

While spend was reduced, revenue and ROI targets were tripled and consistent sell-outs achieved. A powerful proof point for AI as a strategic partner in high-stakes decision-making.

Judges' Verdict

"A frontier-level application of AI in performance marketing, moving beyond off-the-shelf tools to build a proprietary suite of specialised AI agents."

"Reducing spend while simultaneously tripling revenue and ROI targets. A powerful proof point for AI as a strategic partner."