From Inspiration to Transaction: Driving Content Commerce Performance for HEAL’s at Scale with Linkby

The Challenge

Heal's sought to strengthen its presence in high-quality lifestyle publications while ensuring visibility translated into measurable commercial results, all in an increasingly competitive retail landscape.

The Strategy

Heal's affiliate network, Webgains, connected them with Linkby, a content commerce platform that connects brands with influential publishers through scalable, performance-led content. The aim was to use editorial influence to drive meaningful revenue while delivering a consistently positive ROAS, particularly during peak retail periods.

Execution and Innovation

A multi-publisher strategy coordinated content across GQ, Reach plc, House & Garden, House Beautiful, Collagerie, Daily Mail, and Telegraph. Over 30 bespoke articles were published, supported by real-time optimisation tools and dynamic headline testing.

Results

This created a content commerce campaign that seamlessly blended editorial excellence with commercial performance.

Judge's Verdict

"Crystal-clear objectives and a sharp focus on efficiency and new customer quality."

"A high-quality, perfectly executed strategy that successfully bridged brand and performance to deliver outstanding revenue growth against wider category declines."