2026 Gold Winner
Digital PR Rocket Fuel: Spacegoods Achieved a 75% Traffic Uplift in 6 Months
The Challenge
Spacegoods entered 2025 as a challenger brand in the fast-growing but crowded UK functional mushroom coffee market, competing against established players like Dirtea and Rheal. With consumer trends shifting rapidly, the brand needed to build authority, cut through the noise and convert PR activity into measurable commercial impact.
The Strategy
JBH designed a performance-led digital PR strategy built around trend-driven reactive PR, product pitching and newsroom content, targeting high-authority outlets with commercial and category-relevant placements.
Execution and Innovation
With AI-driven discovery becoming increasingly important, the campaign was built to secure visibility not just in traditional search but in AI-generated search results, with placements surfacing in AI search responses for high-intent queries like "best electrolyte powders 2025."
Results
In six months, the campaign delivered 92 placements with an average domain authority of 60. Organic sessions grew 75.7%, share of voice increased 45%, and Spacegoods overtook Dirtea in online brand visibility.
Judges' Verdict
"A powerful blueprint for how challenger brands can leverage performance-led digital PR to dismantle category leadership, dominating both traditional search engines and emerging LLM discovery platforms."
"Truly outstanding gains in traffic, share of voice and link quality, proving that a modern PR strategy is essential for securing visibility in an increasingly AI-driven search landscape."
Thanks to our 2026 sponsors
Adtraction is a leading partner marketing platform that helps brands across Europe increase their sales at a predictable cost, while enabling partners to monetise their content and traffic. The company works with brands across multiple industries, ranging from e-commerce to financial services. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, from influencers and media houses to apps, tech platforms and comparison sites. The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 12 countries across Europe.
Agenica builds AI marketing employees for brands and media agencies. Unlike generic LLMs, Agenica employees operates on live competitive activity—ads, creative and channel signals, plus a company’s internal KPIs and decision frameworks. It converts that into role-specific recommendations and ready to use briefs: what changed, why it matters, and what to do next.
Atolls helps millions of consumers make smart spending decisions online. These consumers engage with our shopping destinations, including Hotukdeals and over 40 other deal communities, cashback platforms, and coupon sites, throughout their purchase journeys. We enable advertisers to engage with high-intent audiences when and where it matters the most.
Blue Light Card is the UK’s number one discount service for emergency services, NHS, social care workers and armed forces.
With more than three million members across the UK, Blue Light Card works with over 16,500 partners including the likes of Spotify, Toby Carvery, Hotels.com, Cineworld, Sky, EE and Halfords, providing savings, discounts and benefits that often aren’t available to the general public. In 2022 alone, Blue Light Card holders saved over £250 million on everything from holidays and days out to groceries and utilities.
Membership to Blue Light Card for access to all online deals and discounts is quick and easy by registering online at www.bluelightcard.co.uk. A card costs £4.99 and is valid for two years.
There for those that are there for all of us.
Partnerize is the only partnership management solution powering growth for marketers seeking high-quality, scalable subsidies to primary channels through end-to-end software & comprehensive service. Partnerize joined forces with Pepperjam and Brandverity to establish the leading global solutions provider for affiliate marketing and partner automation including brand monitoring and compliance. Partnerize serves 1,800 enterprise and mid-market clients worldwide, driving more than $10B in transactions via their relationships with an ecosystem of 750,000+ partners, including 250,000+ influencers. Partnerize services clients across industries including retail/e-commerce, D2C, travel, finance, telecom, subscriptions and gaming.
The #1 CSS partner for peak performance.
Redbrain is a UK-based CSS partner dedicated to helping online retailers unlock incremental sales by getting their products in front of high-intent shoppers. Founded in 2016 and now recognised as Europe’s #1 Comparison Shopping Service (CSS) partner by volume, we combine advanced AI-driven technology with hands-on expertise to drive billions in additional sales on a CPA basis. We work as an extension of our partners teams, enhancing product visibility across Google Shopping, Microsoft Ads and leading price comparison sites. At Redbrain, we’re focused on transparent, measurable growth that complements existing marketing strategies and maximises ROAS.