A Decade of Transformation: From SEO Start-up to Full-Service Performance Powerhouse

The Challenge

Over a decade, ROAST has grown from founders brainstorming in a freezing flat to a global team spanning London, Cape Town, and New York — needing to prove that independence, culture, and performance can scale together without compromise.

The Strategy

Built on a ROAS-first philosophy and powered by culture, ROAST specialises in the full arc of performance, blending digital and traditional media.

Execution and Innovation

Major new accounts welcomed, long-term relationships expanded, innovative AI-led solutions launched, and B Corp certification achieved. ROAST Labs invests in technology, alongside a clear approach to digital and traditional media.

Results

Record-breaking revenue, long-term client and staff retention, and continued recognition as a values-driven, B Corp-certified agency.

Judge's Verdict

"A values-driven, B Corp-certified agency, they demonstrated credible partnerships, consistent trust, and a commendable commitment to internal development.”

"Impressive revenue growth and solid client results."

"Impressive revenue growth and solid client results as testament to strong foundations, excellent team welfare, and positioning as a trusted full-service performance partner."