Blending Community Trust, Editorial Expertise and AI Innovation to Drive Brand Growth and Standout Campaign Results

The Challenge

Atolls needed to demonstrate that the scale of Hotukdeals — combined with community trust, editorial expertise, and performance-led commercial execution — could sustain growth and evolve its strategy while serving partners faster and smarter.

The Strategy

Atolls reorganised into dedicated verticals, launched a focused New Business team onboarding 573 new brands in 2025, and embedded innovation into onboarding through an AI-powered internal platform that accelerates ramp-up and encourages cross-team collaboration.

Execution and Innovation

An AI-powered internal platform improved workflows, client reporting, and cross-market collaboration.

Results

+103% year-on-year unique clicks and +70% impressions for Secret Escapes. +53% year-on-year revenue, +71% sales, and +132% conversion on fewer clicks for Expedia.

Judge's Verdict

"Strong product innovation, service excellence, and active industry leadership – combining editorial expertise with community trust to drive meaningful advertiser outcomes."

"Highly credible testimonials and exceptional case studies for Secret Escapes and Expedia – clear strategic objectives, community engagement, and effective conversion optimisation."