Awin and Easyfundraising for Sky

Awin and Easyfundraising’s partnerships team approached Sky to help support a Grassroots Sports Campaign Competition – the first-ever community sponsorship to be pushed through Easyfundraising’s app. Judges praised the innovative collaboration that not only engaged the affiliate world but also the real world. This provided a new-found affiliate reach for Sky, increasing both their loyalty mix and donations through the EFR site while generating over 400 new app members.