Inflecto Media and Mindshare for BPme UK

Mobile app BPme enlisted Mindshare and Inflecto Media to expand the recently launched Rewards scheme to newer audiences whilst driving fresh leads at high volume. Through both the app and in-store journeys, the campaign offered first- and third-party data activations to drive awareness to the loyalty programme. Results saw 60% of Inflecto installs registered for the loyalty programme thanks to the location data strategy deployed.