Rakuten Advertising for Cult Beauty

2019 saw three key objectives for Cult Beauty: maintaining consistent year-on-year growth while finding new revenue streams through new customer acquisition and new partnership verticals. 

Key collaborations with Reward Insight and Skimlinks helped diversify the publisher base, providing unique offerings for the beauty brand. Through this collaborative approach with Rakuten Advertising, Cult Beauty achieved over 58% year-on-year growth whilst forming partnerships with a new army of affiliates to create a new revenue stream for the affiliate channel.