Dentsu Aegis for Diageo

As part of the final season of Game of Thrones, Diageo released a limited edition range of single malt whiskies featuring eight scotch whiskies. Supporting the online launch, Diageo partnered with iProspect to design organic campaigns with a new, younger whisky audience in mind. Harnessing the different behaviours, intent and audiences across Google search and the Amazon marketplace, the results saw 80% of sales via Amazon driven from Google Text Ads and 40% of malt sales driven by the PPC channel.