RevLifter and Awin for Mobiles.co.uk

UK smartphone retailer Mobiles.co.uk needed a way of dynamically adjusting its promotions to meet ambitious objectives and KPIs during Cyber Week in November 2019. Working with AI-powered personalisation platform RevLifter, the brand steered away from outdated methods of incentivisation through a multi-tiered bespoke approach to increase sales of its iPhones range. The overall strategy boosted incremental traffic by 4% while RevLifter iPhone sales share on the programme increased by 150% by the end of Cyber Week.