Merkle for Twitter

Merkle set out to transform Twitter’s digital marketing by creating a cross-channel strategy that leveraged the best parts of the platform. The team built a fully realised, custom campaign management tool that utilised bespoke AI to analyse trending topics in real-time and curate personalised trend recommendations as digital ads across display. Implementing Magpie significantly improved the performance of digital activity, with a huge increase in conversions of over 200% year-on-year and significant drop in CPA.