Sophie has worked in digital media for over nine years, joining Wavemaker UK in 2014 (formally MEC).

Within her current role as Head of Display and Social she is responsible for a range of areas including the development of third-party cookieless solutions as well as digital transformation journeys for clients, with a focus on platforms, data and technology. 

Her client experience spans a number of verticals including Telco, retail, entertainment, travel and finance; covering both brand and performance media. Including clients such as Vodafone, Huawei, Eurostar and Nationwide Building Society.

Sophie has driven step-change which has been recognised at an industry level with award wins for integrated performance, social, programmatic, and technology. She was also awarded Media Week’s 30 under 30 in 2018.

Alongside this Sophie pioneered Wavemaker UK’s market-leading Social Intelligence study, which outlines consumer trends and what best practice looks like across Facebook, Instagram ,Twitter and Snapchat.

Sophie is also a Bloom member, championing other women across the industry.