Ruaridh has nearly 6 years’ experience working in paid search, where he is currently a director at Merkle EMEA. His role is uniquely positioned across both the Paid Search & Advertising Consultancy teams, where he oversees the delivery of Merkle UK’s GMP ‘Tech Partner’ clients through technology platform consultation and training for in-house teams, with a particular focus on Search Ads 360 maturity. He has worked with clients spanning most verticals and has a particular interest in bidding and automation where he enjoys utilising technology and finding non-conventional solutions to client challenges.