Gobsmack & Admiral Insurance: Admiral Rewards – Customer Engagement Programme

Admiral identified the need to increase loyalty in its existing customer base. The company commissioned research into the different types of loyalty programmes on the market, identifying the ones that consumers found most relevant and engaging.

From this, Admiral found Gobsmack, who had conceived a customer proposition fulfilling Admiral’s ambition; a fully-branded customer engagement platform that enabled customers to collect cash rewards via retail purchases, helping towards the cost of the renewal or a new policy purchase. The money earned is collected in their ‘digital wallet’ and when the customer has renewed or bought a new policy, the cashout is automatically triggered to the customer’s bank account.

Gobsmack’s marketing programme allows Admiral to engage with its customers more regularly and with more relevance to their needs than would ever have been possible previously, via their shopping habits.