Pizza Hut Delivery & Navigate Digital: Now That’s Delivering Growth

In 2020, Navigate Digital and Pizza Hut planned and executed a performance strategy across multiple online channels – search, affiliate, social, display and video – adapting to the challenges of the pandemic and optimising the media mix to maximise the performance marketing’s channel’s ROAS.

Underpinning success has been the strength of the relationship between the agency and advertiser, with Navigate working closely with the Pizza Hut marketing team to understand business objectives and requirements, whilst being agile enough to align with the real-life wider context and move investment between online channels where needed. The result was a performance marketing campaign which delivered an attributed ROAS 14% above target, and increased revenue by 29% YoY. Whilst data was used to inform the agency approach, the results delivered were only possible due to the close partnership. Building a thriving relationship was the foundation to exceeding business targets.