15gifts

In 2020, 15gifts rolled out a new engine for its online guided selling platform, partnering with Vodafone. Unexpectedly, as the pandemic hit, the platform was called on to mitigate the impact of Vodafone store closures. It enabled less digitally-confident customers who couldn’t get personal advice from high-street stores, to receive a highly-personalised guided selling experience – enabling them to feel confident about buying their products online.

15gifts also introduced a range of new platform capabilities in 2020, including its Profiles offering, which delivers significant additional value from the customer data generated in the recommendation process. It allows clients to know as much about prospects as they do their existing customers.

More than 15 million Profiles were generated across 15gifts clients, giving the company unprecedented prospect information. Vodafone alone captured a completely unique set of insight data on 1.1 million prospects, and delivered an ROI of over 40x, with the engine still continuing to learn and improve