Giftcloud, Santander & MSM: A Revolutionary Way to Incentivise New Customers by Offering a Helping Hand.

The MoneySuperMarket Group (MSMG) briefed Giftcloud with the aim of creating an appealing acquisition incentive with a difference. The collaboration resulted in an industry first – the solution being a digital gift card which ‘auto-redeems’, meaning less time and effort for the consumer.

Santander showed a desire to offer a Balance Transfer Credit Card promotion by rewarding customers with a £20 Amazon gift card (the only of its kind offering an incentive and 0% interest on purchases for three months) ensuring that the offer would be the strongest available to customers. This was promoted across the MSMG websites. The campaign produced brilliant results, with Santander seeing a traffic increase of 161% and a sales uplift of 103%. It also proved to be highly profitable too, adding an 80% uplift in net profit over five years compared to a non-incentive led campaign. The Giftcloud team offered customers the best possible service, ensuring they were correctly rewarded and that the Money Saving Expert brand suffered no negative impacts.