Awin Access

The Awin Access initiative was created to serve the needs of micro-SMEs, opening up the affiliate channel with a solution that offers inclusion for all.

Following a year-long research and pilot phase which uncovered the barriers to entry for micro-SMEs looking to use digital marketing services, Awin Access was launched. With a quick and easy set-up, Awin Access breaks the mould of classic affiliate marketing. The initiative positions affiliate network technology to empower SMEs to flexibly manage all their online relationships with one tracking and payments solution.

With a no-risk, free trial period and no long term contractual obligations, Awin Access democratised partnerships and affiliate marketing in 2020 for an audience that had been resistant to the channel. The initiative helped 550 businesses launch successfully in 2020, and the success as a whole means it is now available and actively helping businesses in Benelux, Germany, France, Italy, Spain, the Nordics, Eastern Europe, Ireland and is in pilot in the USA and Brazil.