Genie Goals in Partnership with Piglet: Exceeding Expectations in the Affiliate Channel

PIGLET decided to launch its first affiliate programme in 2020. The company’s luxury bedding and sleepwear products were experiencing increased demand, with most people spending more time at home, meaning it seemed like the perfect time to do so. Expansion into other channels was set to be a key driver for growth for PIGLET, and the affiliate channel was forecast to contribute £99k in additional revenue, as well as provide an opportunity to test how different promotional mechanisms could impact the company’s growth. The team underwent a period of testing multiple forms of activity, and it soon became clear that the channel was set to far exceed expectations, delivering +65% to the forecasted revenue and, in doing so, establishing affiliates as a key part of PIGLET’s continued growth strategy.