Uniqodo for BT – Next-Gen Consoles for BT Customers around Black Friday

Uniqodo helped BT overcome its challenges of how to sell next-gen consoles to only its existing customers, at a point in time where 100% of its focus was on e-commerce, with all non-essential retail closed during lockdown two.

It needed to control the sale of next-gen consoles to only BT customers, manage the anticipated increase in traffic to BT Shop so as not to interrupt BAU retailing, and help BT deliver a great first launch into the world of gaming.

This was a job for Uniqodo and a brilliant example of its PromotionX approach; combining advanced promotions with great customer experience onsite to deliver bigger and better outcomes for promotions. A great showcase of how codes can be used to achieve business objectives without the need to discount; something that they are helping to educate the market by busting the myths of promotions.