Impact & TUI: Turning Turbulence Into Turbocharged

This entry is the story of how travel giant TUI took exceptional steps to adjust risk, improve flexibility and ultimately position their partner programme to create growth coming out of 2020.

TUI and Impact worked together to improve diversification, moving away from traditional voucher and cashback sites and instead finding new target audiences, as well as changing payment models to add improved efficiency.

Through quick adaptation, the TUI team was able to generate 850% growth in key partners for specific objectives. They also put the programme in the best possible position to grow coming out of lockdown by improving efficiency by 19% and increasing the content share of the programme by 44%.