LES MILLS On Demand

COVID-19 meant lockdowns across the UK and the world and for LES MILLS, a family-owned provider of world-class group fitness programs, it meant revenue from their core business nosedived almost overnight.

Their solution was a massive consumer play: throwing all of their resources behind LES MILLS On Demand and targeting the millions of fitness fans now stuck at home through performance marketing. Doing more with less, they chased the ambitious targets they’d set to maximise the opportunity and safeguard their future – and delivered a 664% increase in UK subscribers to LES MILLS On Demand. They turned crisis into opportunity, rebuilding as a performance marketing engine that continues to drive incredible results for LES MILLS On Demand and that has ensured the wider business will emerge from the pandemic stronger and better equipped for sustained future growth.