RevLifter, CJ & AT&T: Keeping the US Connected

In early 2020, AT&T set RevLifter and CJ the challenge of using deal personalisation to drive new customers for its growing mobile, TV and internet division.

Despite the challenges, namely data collection and SEO obstacles, not to mention the physical distance between AT&T, CJ, and RevLifter, the trio created a totally unique approach to incentivisation. They took a localised and tailored approach, involving a real-time ID of the customer, the type of product they wanted, and if they were new-to-file.

The results speak for themselves; this partnership has delivered consistently excellent results from their innovative campaign, a 34% increase in sales over the six months to March 2021.