TopCashback

Following the pandemic, TopCashback made the decision to support clients by shifting focus from tenancy to ensuring better cashback rates. This often meant waiving tenancy fees altogether. They felt it was more important to create market-leading cashback rates so members saved more money and clients could garner more sales.

The company’s Mega Deals (24hr time limited offers) were also heavily invested in. These not only drove volume, but also brand awareness and new customer sales.

In 2020, the company launched on average 130 new SMEs per month (37% increase YoY). Brand awareness and visibility is critical for SMEs, but usually costly. Due to this, the company developed new ‘brand spotlight’ placements on their blog, category page and themed hubs on a performance-based model. In Amarante’s first six months of launching, sales increased by 1100% and transaction value by 1028%. Clicks went from 14 in the first month to over 1,500 after six months of
exposure.