Awin: Protecting Publisher Businesses Through Innovation

Due to the pandemic, there was an immediate need for clarity on programme changes. Awin created a localised, detailed file of all commission changes, payment delays and programmes suspensions, hosting it in the interface.

The launch of a performance tracker in Awin’s COVID content hub enabled publishers to benchmark their performance against regularly updated sector, market and device data. The content team published 40+ whitepapers, webinars, podcasts, editorials and guides to the COVID Hub, attracting 35,000+ page views.

Awin saw 15,000+ new publishers join the network in the UK, an increase of 61% on the previous year – incredible results considering the situation. £1m in commissions was generated through Bounceless Tracking, a new affiliate tracking solution. There was also £5m in commissions which were tracked through In-App tracking that would otherwise had been missed.