Jim is head of marketing for RevLifter, the leader in hyper-personalized deals and incentives globally. A long-time partnerships industry veteran, he worked on his first affiliate program in 1999. He has worked for agencies, advertisers, and parters/solutions providers across the industry. Prior to RevLifter, he was CMO for Partnerize, and was previously VP of Marketing for then CJ parent Conversant and mobile app measurement company Apsalar.