The Performance Marketing Awards
20 Years of Excellence
The 20th annual Performance Marketing Awards will celebrate the industry’s first class campaigns, teams and companies with the finest celebration around.
The industry will gather for a night of networking, partnerships and anticipation as entrants eagerly wait to see who will walk away with one of our prestigious awards! The ceremony will be held on Tuesday 12th May 2026 at the Grosvenor House Hotel in London.
“At CJ, we see the PMAs as the moment where partnerships, data, and bold ideas converge to shape what’s next. It’s where innovation meets recognition, unlocking new opportunities, opening doors, and celebrating the evolution that drives our industry forward.”
PM AWARDS 2025
Hosted by the incredible actor from cold feet, James Nesbitt, the 19th PMAs featured a Come Fly With Me serenade, the biggest LED lit stage yet and a night of star-spangled glamour. An artistic electric violin and sax duo took to the stage with their light up instruments and wowed guests during the 3 course dinner while a roaming photo-booth captured shots of guests during the drinks reception. With over 27 of the industry’s companies awarded gold, this year saw the biggest unique take home of gold wins that we have seen for a long while at the PMAs. Overall, it was a fabulous evening of celebrating a huge diversity of winners!
PRESENTED BY
JAMES NESBITT
PM AWARDS 2024
The 18th annual Performance Marketing Awards hosted 32 reputable award categories. The lovable comedian, actress, presenter and award winning writer Sara Pascoe was our incredible host for the night. She had appeared on television programmes including 8 out of 10 cats does countdown and taskmaster for channel 4 also QI for BBC two. Everyone loved her comedy sketch before she announced the winners, the night continued into the early hours with an incredible band and a jam packed dancefloor!The 18th annual Performance Marketing Awards featured 32 prestigious categories and was hosted by the delightful comedian, actress, presenter, and award-winning writer, Sara Pascoe. Known for her appearances on television shows such as 8 Out of 10 Cats Does Countdown and Taskmaster (Channel 4), as well as QI (BBC Two), Sara’s comedy sketch before announcing the winners was a highlight for everyone. The night extended into the early hours, with a fantastic band and a vibrant dancefloor.
PRESENTED BY
SARA PASCOE
PM AWARDS 2023
The 17th annual Performance Marketing Awards hosted 30 reputable award categories. The famous NTA’s host and Comic celebrity Joel Dommett hosted the PMA’s for the 2nd time running. Companies of all sizes took to the stage to claim their prize. The winners celebrated with their teams and the evening closed with an amazing entertainment band – ‘Vivid’.
PRESENTED BY
JOEL DOMMETT
PM AWARDS 2022
The 16th annual Performance Marketing Awards saw the most competitive year yet with 29 hotly contested award categories up for grabs! Comedic legend Joel Dommett hosted the glamorous ceremony which saw a range of small startups to industry giants take to the stage to claim their trophy. The winners were masked in confetti for their winners shot and the evening entertainment closed with the return of Performance Marketing Awards favourite, Beat a Maxx.
PRESENTED BY
JOEL DOMMETT
PM AWARDS 2020 & 2021
During COVID-19 the 14th and 15th annual Performance Marketing Awards kicked off our Virtual Ceremonies via our brand new platform hosted by our Founder Matthew Wood. The cocktails were flowing with demos from our very talented mixologist. The competition was fierce with Awin claiming an exceptional 6 awards in 2021.
PRESENTED BY
MATTHEW WOOD
PM AWARDS 2019
The 13th annual Performance Marketing Awards saw the most competitive year yet with 27 hotly contested awards. Comedian Romesh Ranganathan provided an opening set for the ages and launched prize-giving segment of the show, which saw Awin pick up an exception 6 awards. The evening closed with the return of Performance Marketing Awards favourite, Beat a Maxx.
PRESENTED BY
ROMESH RANGANATHAN
PM AWARDS 2018
The 12th annual Performance Marketing Awards saw the theme, our three dimensional visual sensation, bring the party to life. The night started with a bang thanks to our host, comedy legend, Sean Lock. With dinner entertainment from our magician and pickpocket, it was a perfect launch in to dishing out our 28 awards to some of the industry’s best. Ending on a high with Video DJ Beat a Maxx.
PRESENTED BY
SEAN LOCK
PM AWARDS 2017
The 11th annual Performance Marketing Awards saw the theme neon and glow bring a shine to the night, quite literally. With spectacular entertainment from pole hoop dancers and our ‘mouth of the south’ comedian Rob Beckett, the cheers started from the beginning of the night and carried on throughout the 25 awards that were on offer.
PRESENTED BY
ROB BECKETT
PM AWARDS 2016
The extra special tenth anniversary of Performance Marketing Awards saw a record breaking number of guests. The night saw an incredible 3 course dinner being put on by the Grosvenor House hotel chefs’, followed by awards being given out to the leading names in the industry, and ending with networking and shimmying on the dancefloor.
PRESENTED BY
KATHERINE RYAN
PM AWARDS 2015
Over 900 of the leading names in performance marketing filled The Great Room at Park Lane’s Grosvenor House, with winners crowned across twenty-six fiercely competitive categories – recognising the companies, campaigns and individuals that stood out amongst a roster of exceptional talent.
PRESENTED BY
BEARDYMAN
PM AWARDS 2014
April 2014 saw the performance marketing elite gather under one roof, at the Grosvenor House Hotel, Park Lane, for the Performance Marketing Awards. PerformanceIN welcomed over 800 advertisers, publishers, agencies, networks and technology providers who celebrated the achievements of our roaring industry.
PRESENTED BY
HAL CRUTTENDEN
PM AWARDS 2013
We hit record numbers again as guests joined Josh Widdicombe, at the Grosvenor House Hotel, to celebrate the sheer ‘Brilliance’ of the Performance Marketing industry. Five new categories were introduced including Best Brand Engagement Campaign, Best Agency-led Performance Marketing Campaign, Most Incremental Performance Marketing Campaign, Grand Prix Award and Best Account Manager at an Agency or Network.
PRESENTED BY
JOSH WIDDICOMBE
PM AWARDS 2012
Alongside a record number of award entries, our biggest crowd to date joined Miles Jupp for the all new Performance Marketing Awards in 2012. New categories of Best use of Data, Best Consumer Targeting Campaign and Best use of Email showed the movement of the industry into a new arena of Performance Marketing.
PRESENTED BY
MILES JUPP
A4UAWARDS 2011
A record breaking crowd joined Rufus Hound for our 5th Awards. The introduction of a number of new award categories including ‘Best use of Mobile’, ‘Best use of Social Media’ and the ‘Hot Shot Rising Star’ award were scheduled to match the evolution of the industry.
PRESENTED BY
RUFUS HOUND
A4UAWARDS 2010
After reaching capacity at the Hilton Park Lane we moved to Europe’s largest ballroom at the Grosvenor House Hotel. 2010 was a year for vouchercodes.co.uk as they scooped three major categories. New ones included ‘Best Lead Generation Campaign’ and ‘Best Paid Search Partnership’.
PRESENTED BY
KEVIN BRIDGES
A4UAWARDS 2009
Jason Manford took to the stage in 2009 as we once again reached the venue capacity. A year of innovation from Skimlinks secured the team three awards including Innovative Publisher, Best New Entrant and Best use of Technology.
PRESENTED BY
JASON MANFORD
A4UAWARDS 2008
Firmly supported by the industry and Hosted by no other than Michael McIntyre our first black tie awards were a sell out and firmly put Affiliate Marketing into the well deserved spotlight.
PRESENTED BY
MICHAEL MCINTYRE
A4UAWARDS 2007
Our inaugural awards were co-located with a4uexpo, Europe’s largest Performance Marketing Conference. The first awards were a laid back affair with traditional Fish and Chips and a networking vibe. A fantastic year for Affiliate Window as they secure three major awards including Publisher’s Choice of Network.
PRESENTED BY
‘DAVID BRENT’
Thanks to our 2026 sponsors
Captiv8 simplifies influencer marketing for the modern creator economy. Captiv8 empowers marketers to build sharp creator partnerships by streamlining creator identification and selection. Once creators have been identified, Captiv8’s workflow and planning makes scalable campaign activation an effortless lift. From content approvals to paid amplification, and creator payments – all aspects can be handled with ease and in compliance across the platform. As with all marketing and advertising, measurement is key. Captiv8 has built customizable reporting and real-time optimizations in-platform. Marketers feel at ease using Captiv8 because they build strategy, and with the help of Captiv8’s platform and technology – campaigns come to life with the utmost ease.
What makes Captiv8’s technology so intuitive? The answer is simple – Captiv8 began in the heart of brand partnerships, connecting creators with brands. With a team of in-house experts, we believe in our product because we use our product to streamline our own workflow.
If you’d like to learn more about our influencer marketing solutions please email global@captiv8.io
https://captiv8.io/?utm_term&utm_campaign=S%20%7C%20Dynamic&utm_source=adwords&utm_medium=ppc&hsa_acc=3527574996&hsa_cam=13955075956&hsa_grp=120307124570&hsa_ad=535460492150&hsa_src=g&hsa_tgt=dsa-1391959055433&hsa_kw&hsa_mt&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAiA0cyfBhBREiwAAtStHHpd4SVx_SfnlEQUoCixb5dMPnea3sE2EHY1V_lyWlICV0iM2_DNdxoC064QAvD_BwE Twitter
Cardlytics is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships.
In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Palo Alto, Los Angeles, New York, and London. Learn more at www.cardlytics.com.
FinanceAds International is the leading performance-based marketing agency and affiliate network in the financial sector. Our team of experts specializes in promoting financial service companies online through effective and results-driven affiliate marketing campaigns. As the award-winning network for banks, insurance and Fintech companies, we have established ourselves as the go-to experts in this field.
Gen3 Marketing is the largest affiliate marketing agency in the world and were honoured with the “2023 Agency of the Year” award by Awin and have maintained their position as the #1 Affiliate Agency in the Digital Commerce 360 Top 1000 Leading Vendors Report for the seventh consecutive year.
As the most awarded affiliate marketing agency, we leverage our 16+ years of relationship management expertise and data-driven capabilities to transform businesses. From premium content to deals and loyalty, we build and maintain full-funnel programs that drive consistent customer acquisition and revenue growth.
We help turn more of your clicks into customers with data driven, performance-based advertising. Every day our global network of publishers and media connects businesses with millions of new customers across Finance, Travel and Retail verticals. Whether your goal is increased sales, leads, app installs or web traffic, or bigger market share in the cashback channel, we give you the tools to unlock it through our Affiliate Network, Performance Analytics and Incentive Marketing solutions. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend.
VEVE is a technology-based performance and brand marketing platform that enables brands to connect with 500 MN+ unique users across various mobile handsets (OEMs), Internet Browsers, App stores and Premium Apps across the globe. The strong collaboration enables brands to access 36% of smartphone and desktop users in North America and 50% across Europe. The massive reach along with the novelty of the VEVE’s on-device ad formats helps brands drive clicks, visits, new user acquisitions, sales, subscriptions, and app installs.
Adtraction is a leading partner marketing platform that helps brands across Europe increase their sales at a predictable cost, while enabling partners to monetise their content and traffic. The company works with brands across multiple industries, ranging from e-commerce to financial services. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, from influencers and media houses to apps, tech platforms and comparison sites. The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 12 countries across Europe.
Agenica builds AI marketing employees for brands and media agencies. Unlike generic LLMs, Agenica employees operates on live competitive activity—ads, creative and channel signals, plus a company’s internal KPIs and decision frameworks. It converts that into role-specific recommendations and ready to use briefs: what changed, why it matters, and what to do next.
Atolls helps millions of consumers make smart spending decisions online. These consumers engage with our shopping destinations, including Hotukdeals and over 40 other deal communities, cashback platforms, and coupon sites, throughout their purchase journeys. We enable advertisers to engage with high-intent audiences when and where it matters the most.
Partnerize is the only partnership management solution powering growth for marketers seeking high-quality, scalable subsidies to primary channels through end-to-end software & comprehensive service. Partnerize joined forces with Pepperjam and Brandverity to establish the leading global solutions provider for affiliate marketing and partner automation including brand monitoring and compliance. Partnerize serves 1,800 enterprise and mid-market clients worldwide, driving more than $10B in transactions via their relationships with an ecosystem of 750,000+ partners, including 250,000+ influencers. Partnerize services clients across industries including retail/e-commerce, D2C, travel, finance, telecom, subscriptions and gaming.
The #1 CSS partner for peak performance.
Redbrain is a UK-based CSS partner dedicated to helping online retailers unlock incremental sales by getting their products in front of high-intent shoppers. Founded in 2016 and now recognised as Europe’s #1 Comparison Shopping Service (CSS) partner by volume, we combine advanced AI-driven technology with hands-on expertise to drive billions in additional sales on a CPA basis. We work as an extension of our partners teams, enhancing product visibility across Google Shopping, Microsoft Ads and leading price comparison sites. At Redbrain, we’re focused on transparent, measurable growth that complements existing marketing strategies and maximises ROAS.