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This award recognises the expert management of an enterprise brand’s affiliate programme, whether managed in-house, by an agency, network, or SaaS. Judges will be looking for clear objectives, smart execution, creativity, measurable results, and evidence of how large-scale programmes are managed effectively.

Enterprise brands face unique challenges in affiliate management, from complex partner ecosystems and cross-market coordination to compliance, scalability, and integration with wider brand objectives. Entries should demonstrate how these challenges were addressed while delivering strong outcomes.

For this category, an enterprise brand is defined as a company with more than 250 employees or an annual turnover above £40 million.

Channels working in tandem is the focus of our award for Best Integrated Performance Campaign.

Whether it’s affiliate marketing working with paid search, CTV working with creators or another combination of outcome-based marketing, the award will be furnished to a company or team that has combined two or more measurable activities for great results.

Entries should detail the efforts that have been undertaken in helping things get off the ground, including any evidence of changes that needed to occur to attain the desired outcome.

Rewards activity that meets client objectives by delivering high-quality prospects via smart, cost-efficient and ethical practices, with clear alignment to campaign goals.

Entries should highlight innovative targeting, compliance, nurturing strategies, and proof of how leads converted into meaningful outcomes (sales, sign-ups, subscriptions etc).

Showcases excellence in paid search, including smart use of data, platforms and tools (in-house or managed), aligned to brand values and objectives with a well-planned approach.