Awin and Nike

Continuing to build the legacy of its Air Jordan Sneaker product with two pivotal releases, Nike collaborated with its infamous trendsetters, ‘Sneakerheads’, to push its range in the EMEA region throughout the year. From the “shock-drop” surprise launch ahead of release to the Sneakerheads trendsetters creating inspiring, educational and tailored content for each country and region, the campaign delivered significant market share growth and social engagement whilst perfectly aligning influencer marketing and performance.