Cult Beauty X Lydia Elise Millen

Cult Beauty’s campaign with award-winning beauty and lifestyle influencer Lydia Elise Millen took pride in its best-in-class influencer programme that values personal contact above all else. The project was successfully delivered through cross-channel coordination, which included core business owners, clear communication and Lydia’s authenticity and integrity. The campaign amassed a multi-channel reach of 6.5 million users across YouTube, Instagram and Twitter alone, with total revenue surpassing target by 12%.