Smarter Click for PrettyLittleThing and Smarter Codes

Fashion brand PrettyLittleThing was one of the first advertisers to add Smarter Click’s Smarter Codes product to its program, providing them full visibility and control over voucher code usage on their website and other channels. With this innovative solution, PrettyLittleThing saw a significant increase in valid publisher revenue, a 61% increase in publisher ROI, and a notable improvement in conversion rate.