The Groupon Reach Network and Awin for Dorothy Perkins

Dorothy Perkins’ ‘Find Your Winter Wardrobe’ campaign was the perfect opportunity to bring the brand and customers together online and in-store to form a creative omnichannel campaign that capitalised on seasonal peaks. The Wheel of Fortune in Dorothy Perkins’ flagship Oxford Street store was one of the most creative undertakings that brought various online and in-store benefits.