The Groupon Reach Network and Awin for Dorothy Perkins

The combined teamwork of Dorothy Perkins, The Groupon Reach Network and Awin led to an engaging and creative omnichannel campaign that capitalised on seasonal peaks. The team utilised geo-tools, the ‘Dorothy Perkins Wheel of Savings’ on Oxford Street and intelligent data while targeting white label partners, PPC, microsites, and exclusive codes to form a highly successful retail campaign.