ASICS & Global Savings Group Working in Aid of Mind to Support the Movement for Mental Wellbeing

In a year that was hard for everyone, ASICS partnered up with mental health charity Mind to promote psychological well being through sport. The company showed commitment to taking action through encouraging people to get physically active, which has been proven to improve mental health.

GSG saw over 200% uplift in GMV YoY across the sports vertical in 2020, and understood that for so many people sports became an escape and a way to stay mentally healthy. This meant a partnership with ASICS was a no-brainer.

The campaign was built around the following messaging: Enjoy a 10% discount. For each purchase made, a donation was made to mental health charity Mind. This strong messaging, twinned with the discount, led to a successful campaign both in terms of performance and engagement; performance was up +154% and engagement +26% for the campaign period.