Awin, LOOKFANTASTIC & UNiDAYS: Making Freshers Fantastic

With a change in market conditions occurring in March 2020, due to the pandemic, LOOKFANTASTIC and UNiDAYS took a more targeted approach and focused on the annual student freshers period to maximise revenue growth for LOOKFANTASTIC amongst the crucial student demographic.

The approach centred on capitalising on UNiDAYS’ most crucial member acquisition period of the year. LOOKFANTASTIC used the period to create an affinity with those members in the lead up to them becoming new customers. The long-term influence of this campaign allowed LOOKFANTASTIC to retarget these users again during Cyber Week 2020, providing student customers with a recurring home for their beauty product needs.

The campaign was an obvious success – LOOKFANTASTIC received over 9,000 new customer orders – 40% of total UNiDAYS orders, and gained over £300,000 in new customer revenue.