Awin-O, Let’s Go

AO entered into 2020 with a strong focus on increasing brand awareness, growing its customer base and enhancing its digital strategies to facilitate customer’s vision.

The AO group made the decision to move away from its previous SaaS provider, instead deciding to use Awin’s Key Account managed service to help achieve large channel targets. The group successfully launched on the Awin network in November 2020, just weeks before the Cyber Weekend trading period and annual peak. These timings being considered, it was critical for all parties to ensure a seamless migration and that Awin had the best foundations in place to deliver and optimise from the outset.

In the 90 days following the brand’s migration to the network, Awin grew AO.com’s publisher membership base by 84%, directly resulting in substantial YoY revenue growth across the programme and aiding the objective to actively diversify the brand’s publisher portfolio.