eBay Partner Network

Acceleration Partners (AP) has supported the management of eBay Partner Network (ePN) across Europe and the U.S. since 2018. AP are fully integrated eBay team members; this allows for seamless communication and programme management that drives growth. At the start of 2020, eBay was focused on increasing efficiencies across marketing channels, ensuring a maximum return on investment for every pound spent.

The core objective for ePN was to grow the UK affiliate channel’s efficiency to 18, increasing incremental revenue at a higher rate than spend. The strategy focused on recruitment, launching new eBay campaigns and initiatives via the affiliate channel, engaging with partners and customers, and analysis and optimisation.

The programme strategy allowed ePN to surpass its 2020 targets across the UK, realising substantial incremental growth via the affiliate channel.