Fitness Marketing Agency & Elite: Survival Of The Fittest – Building Leads For a Stronger Future

When fitness businesses faced closure due to the pandemic, Fitness Marketing Agency (FMA) pivoted quickly to support training online, build communities, and take on new clients.

Kicking off in June 2020, FMA began working with Elite:, a fitness business, who’s gyms were closed due to lockdown. The pair ran a tightly targeted, highly cost-effective and ethical performance marketing campaign that aimed to sustain Elite: through the challenging times. FMA decided to focus on the market’s desires – to be fitter, feel healthier and be in better shape mentally and physically to fight the pandemic. Customers didn’t want to cancel memberships, they wanted help to train online.

In just 3 months, FMA collectively generated £138,204 in new sales for Elite:, delivering an incredible 3190% ROI. This meant that when Elite: re-opened, it relaunched with a bang.