Increasingly: AI Collections for Scandiborn ‘Buying the project not the product’

In this campaign, AI was combined with innovation and human expertise to deliver impressive uplifts in Google Shopping campaigns for kids clothing and furniture retailer, Scandiborn.

Scandiborn knew that Google Shopping customers would generally only buy the single product they clicked on, and this drained its advertising budget, inflated the overall cost of sale and squeezed already tight profit margins.

Scandiborn decided to present customers with everything they need at the beginning of their parenting journey, with intelligent product bundles based on algorithms that predicted what customers would buy together. AI Collections was created. The totally automated product uses customer and product data, in combination with AI, to inject relevant product bundles straight into Google Shopping results. AI Collections powered an entirely separate Google Shopping campaign for Scandiborn, achieving +12% in Google Shopping revenue that was 18% above the target ROAS.