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Best Lead Generation Campaign

Reaching new readers with the FT’s US Election newsletter

Entrants: Financial Times
Partners: InDigital
Reaching new readers with the FT’s US Election newsletter

Through clever, timely content and strategic use of the election news agenda, the Financial Times attracted over 70,000 new registered readers, driving exceptional growth in the US market.

2025 Best Lead Generation Campaign Winners

  • GoldReaching new readers with the FT’s US Election newsletter – Financial Times
  • SilverRaising a Glass to Growth: How Majestic Wine & Cardlytics Captured More Customers – Cardlytics
  • BronzeChanging how we manage Lead Generation: A Data-Driven Success Story for Co-op Food Membership – Carat

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