Genie’s Winning Team: How Investing In People Delivered A Record Year

The Challenge

Entering 2025 as reigning champions of Best Team in Performance Marketing, Genie's ambition was not to defend a title, but to prove that high performance can be strengthened over time. The challenge: how do you raise the bar on a model that already works?

The Strategy

Genie deliberately invested further in team capability, autonomy, and collaboration across its 70-person performance marketing group.

Execution and Innovation

It delivered a team that thinks beyond silos, challenges accepted norms, and takes principled decisions in pursuit of long-term value for clients and the wider industry.

Results

Record-breaking results, industry-beating growth, and continued recognition as a Great Place to Work.

Judge's Verdict

"A mature, people-first operating model where investing in team structure and culture drives measurable commercial impact."

"Peer-to-peer learning and cross-team collaboration ensuring specialists share deep channel expertise — a genuine antidote to silos."