How Crocs and Acceleration Partners Stepped into Full-Funnel Success

The Challenge

To maximise revenue and brand impact during a full-price period with no broad site-wide promotions, Crocs and Acceleration Partners collaborated on a full-funnel execution strategy to ensure every product received optimal visibility and maximised conversions.

The Strategy

The strategy leveraged different partner types to showcase the right products to the right audiences at every stage. Editorial and content partners drove upper-funnel awareness for highly anticipated launches and restocks, while mid-funnel buy now pay later and comparison-shopping services partners guided consideration, and lower-funnel exclusive offers converted high-intent shoppers.

Execution and Innovation

This strategy leveraged hybrid partner models across the funnel and AP’s proprietary reporting system –APVision- to drive data-informed decisions.

Results

This innovative strategy generated a 50% year-over-year revenue increase, 12% above the brand's target.

Judge's Verdict

"A strong, well-structured full-funnel strategy that effectively aligned different partner types with the customer journey."

"A carefully planned and well-integrated approach that delivered impressive commercial results during a full-price period while protecting brand perception."