Your Growth, Your Way

The Challenge

Over 14 months, Awin set out to re-engineer its platform to align with users' ever-evolving requirements, making the path to growth simpler, smarter, and more attainable for both publishers and advertisers.

The Strategy

The company moved towards this with a multi-pronged approach across a number of layers, including Awin Intelligence, Ava, and the Conversion Protection Initiative (CPI).

Execution and Innovation

Awin Intelligence drove a steady stream of platform upgrades throughout 2025, including daily partner recommendations, onboarded support, and real-time optimisation, headlined a constant flow of platform upgrades. A creator-focused mobile app, embedded rule-based attribution, and no-code integrations through Zapier removed friction across the platform.

Results

The Conversion Protection Initiative (CPI) recovered £72 million in revenue in the UK alone, returning £12.5 million in commission back to the channel and triggering similar initiatives across the industry. The company's AI assistant, Ava, now resolves 75% of support queries instantly.

Judge's Verdict

"Comprehensive product evolution and continuous innovation – reducing friction, streamlining workloads, and improving overall activation for publishers and advertisers alike."

"A true industry leader that consistently drives growth and positive change throughout the performance marketing ecosystem."