After successfully driving growth for automotive, recruitment and luxury sectors for over 10 years, Abi now leads the global strategy for customer acquisition with the in-house teams at Watchfinder & Co, as part of Richemont group. She is passionate about pushing boundaries to improve digital efficiencies, ensuring transparency is at the forefront of everything that the team does; to put the customer at the heart of every activation. Abi believes she can bring valuable insights and a data-driven perspective to the judging panel and is excited to see how industry peers have caused disruption and driven positive change this year.