Anthony has worked in the partner marketing industry for almost 20 years. He started his career at Awin where he spent ten years in a variety of client-facing roles before leaving as UK Country Manager in 2016.

He has helped a variety of affiliate companies with business strategy and growth under his consultancy company Connected Path. In 2019, Anthony co-founded the UK arm of affiliate network Adtraction, spending five years growing the company’s UK presence.