A marketing measurement specialist with over 17 years of analytical and consulting experience, with deep exposure to an array of analytical techniques and insight delivery approaches (MMM, MTA, Geo testing, Customer and audience profiling and segmentation). My extensive agency experience has enabled me to measure and consult on countless campaigns, with a focus on Not-for-Profit, Retail, finance, D2C, Travel and Tech brands.

I work in close collaboration with senior client stakeholders and agency partners alike to understand their business needs and provide consultancy expertise from both a technical data perspective through to an insights and strategic media-buying recommendations perspective.